Four stages. Visible at every point.
We crawl your site, pull GSC data, map keyword positions, and review your top competitors. The output is a written audit report that covers every technical issue, your current ranking situation, and a prioritised opportunity list. You receive this at the start, before any work happens, so you know exactly what we are dealing with.
The audit becomes a strategy. We define target keywords, content priorities, technical fixes in order of impact, and link building targets. The strategy map is a working document that guides the entire engagement and is updated as conditions change. Nothing happens without a reason you can read and verify.
Technical fixes go first, then content, then links. We implement on-page optimisation, fix crawlability issues, build the content structure, and begin outreach for placements. For retainer clients, this is an ongoing cycle. For project clients, it has a defined scope and timeline that we stick to.
Monthly reports cover position movement, organic traffic trend, goal completions, and what we are doing next. The Looker Studio dashboard gives you live data between reports. We are not hiding activity in a black box. The work is visible at every stage and you can question any decision at any time.